CODE OF ETHICS
IT IS OUR RESPONSIBILITY TO:
• Hold our profession in high esteem and strive to enhance its prestige.
• To fulfill the needs of our clients to the best of our ability.
• To maintain our clients’ confidences.
• To render exemplary service to our clients and their beneficiaries.
• To adhere to professional standards of conduct in helping our clients to protect insurable obligations and attain their financial security objectives.
• To present accurately and honestly all facts essential to our clients’ decisions.
• To perfect our skills and increase our knowledge through continuing education.
• To conduct our business in such a way, that our example might help raise the professional standards of those in our profession.
• To keep informed with respect to applicable laws and regulations and to observe them in the practice of our profession.
• To cooperate with others whose services are constructively related to meeting the needs of our clients.